Hey, what’s going on everybody? My name is Jacob Bates, and, in this video, we are going to go over my current keyword strategy for kindle direct publishing. I will of walk you through how keywords work, the purpose of keywords and how I set up my seven keyword boxes to make sure I’m hitting every single part of my listing.
First, there are a few different places in your listing where keywords rank. The areas that can rank on Amazon are your book title, your subtitle, your author name, or any of your keywords in the seven boxes. If an Amazon customer searched and of the words from those sections, your book should populate for them to see. So, if your book title was Cute Dog Watching Notebook, and a customer searched for that title on Amazon, your book should be visible. That is, if Amazon’s algorithm’s works correctly and is indexing books and products properly. 99% of the time Amazon’s indexing works, but there are some instances where Amazon’s processes and indexing glitch and you’ll see that your book isn’t indexing or visible for some of your keywords.
So, if an Amazon customer searched for any keywords you have listed in your book title, subtitles, your author name, they can and will see your book. Then there are the seven keyword boxes here.
Each of the seven keyword boxes can have up to 50 characters. That is not 50 words. That is up to 50 letters and spaces. So, if you fill up all seven boxes, you will have 350 characters. I recommend using all 350 characters, or as many as is possible, if the characters and words are relevant to your Amazon KDP book. You do not want to start throw in or use keywords that are not relevant to your book just to fill up the space. As an example, lets go back to the title dog watching notebook. If you throw in words like baseball, construction worker, or any other not related words, it will mess with your listing and Amazon’s algorithm. That is because Amazon will rank your book where it thinks it fits and where it thinks is relevant. That means that people searching for a dog watching notebook will never see it because they list it in the baseball or construction worker results. And since people looking for books related to baseball or construction worker and not dog walking, your book will never sell. So you want to make all your keywords relevant to your product and book. Don’t start throwing in random words, if it has no relevancy to your book. Random words won’t help you get more or new customers to buy your book.
Next is what keywords to target or use in the seven different boxes here. I will label them as boxes one through seven, so you can understand which ones I’m referring to. Now there are three fundamental things I like to focus on when I am listing a book. Who is this product for, What is my product, and Niche related terms. They do not have to be in any certain order, if you cover these three key points, areas, and keywords when creating your listing and filling in the boxes.
Box 1: Who is your product for? Who is going to be using your product? A dog walking logbook example: dog owner’s, dog sitter’s, dog lovers, and those types of people. That is what should go in box 1.
Box 2: What is your product? What is the product you are selling? What is the book and the interior? 2021 planner example: agenda book, calendar, appointment organizer, or a to-do list.
Box 3 through 6: Niche related terms. These terms are going to be long tail keywords.
What are long tail terms? There are two different types of keywords.
A. Singular or one-word keywords. Example: planner, agenda, book, calendar, appointment, and organizer. All those words are singulars. Next is long tail keywords. You will use these single words for
B. Long tail keywords. A long tail keyword is an exact phrase, exact matches, or a chain of words that make sense. Long tail keywords look like a phrase rather than just a single word, so they match well in Amazon searches and for reading. Example: 2021 planner and organizer for women, 2021 planner with a to-do list.
Also, you do not have to repeat a word. If you have 2021 planner and organizer for women in a box, you don’t need to put women in another box. Amazon’s algorithm is smart enough to add words together from anywhere within your singular keywords and recognize them and rank them as long tail keywords. So just keep that in mind you do not need to repeat keywords. I try to keep my long tail keywords together.
Box 7: This box is like a bonus box, gem box, or overflow box to use if maybe you need more long tail keywords. If you don’t have words you wanted to use in the previous six boxes to put in box seven as overflow, I like to use words like birthday, Christmas, gift, cute, and funny or any of those types of descriptive keywords. Because you must remember, Amazon can mix and match keywords and terms. An example is if you have “2021 planner organizer for women” in box 2. If someone searches “cute 2021 planner organizer for women”, you will rank or customers will find your product because you have cute in box seven.
In summary. 1. always make your keywords relevant to your book and product. 2. Don’t repeat a word. 3. Use the last keyword box as little gem box or bonus box for descriptive words. Also keep that in mind when you’re going through using your spots, boxes, and your 350-character limit, you also don’t need to repeat anything in your title or subtitle.
The order that I put these boxes in changes as time goes on. I’m always tweaking it and testing new things. You might need to adjust them. An example of change is you might need over 50 characters for the “What is your product?” box. Change the boxes and their placement around when you need or want to. I try to drill this system into people’s heads just so you can make sure you’re hitting all the best parts and keywords in order to have your book found.
This process changes as time goes on. I am always trying to test new things and seeing if I can find anything that works better than this process. And as I do, I tweak what I’m doing and begin uploading using the new tweak. And if it seems like I’m having more success, then I will keep using the alternative way while testing even more different ways to change and improve. There are some niches I am in where six of the boxes are all long tail keywords. So, don’t think “Jacob and The Page Planet said box 1 needs to be single words and box 3 needs to be long tail keywords. , that is the only way I should list my book”. Because it isn’t. This is an excellent system to get your mind in to make sure you’re hitting all those different areas and the right type of keywords so that customers can find your book. If you understand the process, system, keywords, and this method, then you will see sales and success.
Now there are’s a few different tools out there we will not go over them here, but I will go over them in the future. Barton Jeffs and I use Helium 10 and Book Bolt for keywords. There are a few other tools that are out there as well. If you would like to see how I use tools to find my keywords, and other ideas, please subscribed to this blog, our web page at thepageplanet.com, and https://www.youtube.com/c/ThePagePlanet. Please leave a comment let us know what videos you would like to see. I will see you very soon.